29 July 2008



As I finish AdAge's article on Twitter and its problems with down time, I go to tweet about it to my Tweeteroos...Twitter is down.

Ha.

28 July 2008

How Bladerunner

Marketing Vox is reporting that Esquire magazine's October issue will have a digital cover - scrolling and movement oh my! I am suspect...yet entirely excited to see this in action. Ford has bought the inside cover - no word yet on what they will be doing with it...but wow, will there be a time when flash ads are featured in magazines? When ads actually have the ability to exist in the physical world, but allow for interaction?

24 July 2008


All the buzz around AMC's Mad Men is becoming palpable. Are we far from returning to the days of smoking and drinking in the office? (I do have a bottles of champagne and wine at my desk...hmmm) - Should we be scared?

Agency Red Tettemer is so excited about the upcoming season 2 - and delighfully glowing in the back of publicity the show is receiving (giddy up PR bandwagon!) - that they have redesigned their website to reflect the TV show.

That's dedication.

Bhars - I vote we host a happy hour Friday in honor of the show.
Pushing Mobile

These push pins, encouraging walkersby to text to learn more about the particular area (this one is the Children's Musuem), are pushing up all over Boston. Love that the city is embracing mobile technology...too bad it couldn't get out of its way to provide free Wifi thoughout the city.

09 July 2008

Seth Godin writes: "If you are willing to satisfy people with good enough, you can make just about everybody happy. If you delight people and create change that lasts, you're going to offend those that hate change in all its forms. Your choice." Classic client conundrum.

read more | digg story

07 July 2008

The High-Five

Today is my father’s birthday. Or I guess I should say, it would have been.

I’ve been spending a lot of my time at a leading, private financial institution (my client) interviewing and coaxing smiles out of a dozen employees. While really tiring it’s been an incredibly fun, learning experience. These are a diverse group of people – who would have thought that the hot-shot, kid trader spent two-and-a-half years in the Peace Corps? Or that a managing director majored in Religion?

It’s been a fantastic thing to bridge the financial v. creative (read: us v. them). I have come to realize and appreciate that I am just as competitive as any financial analyst; have a great love for the “win” and thrive on the energy of fast-thinking. Really, I’ve come to understand that the “Heck yea!” of trusting your instinct and picking the right stock – is the same “Heck yea!” of knowing you nailed a big idea.

I bring this up to share the following learned fact: following talking sports, asking someone about their kids will always get them to smile. I watched a couple of Dads this week talk about their kids and well, today was a bit of a challenge to make it through with a smile.

So it was with a great amount of irony that I found myself unexpectedly running into one of my interviewees on the street this evening. He greeted me with a huge smile and words of appreciation for what it is I do. To understand this tremendous occurrence, understand this: the man is responsible for millions of dollars…the man moves the Market – the man is THE man…I’m a dork who occasionally has some ideas. But he was impressed; he was a little bit in awe. He high-fived ME.

As I crossed the bridge heading home, pondering “Really, that just happened?” I started to smile and think, “That was an out-of-the-blue courtesy of my Dad."

Thanks Dad.

02 July 2008


LocaModa launches a digital slot machine...in Times Square. Really? Really?? How cool is that! Read more about it at Jayne's blog.