10 April 2008


This is a great example of using You Tube in an engaging episodic way. As they explain:
"We're Dan and Adam, everyday guys, who like to find everyday people, like you, demonstrating crazy sports skills on the web."

I love that they've figured out how to exploit user-generated content with their own user-generated content. And it's engaging - primarily because Dan & Adam are likable.

I really hope that Champion (their sponsor) didn't approach them, rather the other way around. That would just bum me out.

http://www.youtube.com/homestylesports

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