The "Truth" in Advertising

Sometimes I come across words that contain such truths I am humbled by reading them. I am reminded that I am not crazy, am not alone and holy crap, other people notice what I notice.

Tug McTighe's blog posting "Improving your creative life for tomorrow starts today" is a blessed offering of a sanity pill. Having just gone through the poster experience he discusses it is particularly refreshing.

Particularly fantastic is his words are genuinely on target - they aren't filled with a whole lot of marketing-ego-speak. This should be required reading for all involved in a creative-account manager relationship.