In honor of my most esteemed and overworked cohorts - NBC's site for The Office is an excellent example of how to use the digital space to market a product...in this case a TV show. They've got webisodes, a blog, ringtones, games and according to Creativity (AdCritic's email newsletter) have just launched a suite of mobile games:"Wasteketball, table-top golf and other leisurely office diversions can now be enjoyed on the privacy of your cell phone, safe from the disapproving eyes of your boss."
AdCritic says, The Office Games is currently available for download on Verizon and Cingular network phones, with Sprint and T-Mobile following suit in September.
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