I caught up with Theresa-NYC this weekend in San Francisco. As always, we were writing the same page of our storybook. She told me she’s decided to change the name her friends call her by – as part of her reinvention of self. It kills me how parallel our narrations find themselves. I told her about my own fascination with re-branding and my thoughtful dabbling into the launch of Cybele. Now it’s as if Theresa is my own little beta. I can't wait to see how it works out.

As much as I re-brand myself in my head, it doesn’t seem to come out in reality enough. Perhaps it is that I’m gun-shy to head into production…not sure. But making a statement like, I am now Cybele, that offers a product-promise doesn’t it? Is that what it will take to get me to see and present myself differently? Not sure. There’s too much headspace to deal with on that one I think. Maybe I just need to hire a really good publicist.