The Reinvention of Self
So everyone talks about reinventing themselves at one moment or another…but what about a re-branding. Here’s where I’m at. I don’t know where I’m at. I don’t even really know how I got here. It’s one thing to come that realization and quite another to do something about it – so epiphany – what if I do something about that..what if I REBRAND myself. Instead of Elisa or E…what if I become Cybele. Would people look at me differently? Would I look at myself differently?

Part of the problem of reinventing yourself is the reinvention always involves some amount of baggage…what if I did away with that by changing my personal company. Here’s what Cybele means, here’s her tagline here’s her methodology, here I am. Would I be better able to accept and get behind her?? OK, I know we’re talking in Sybil tones here…and yes, Cybele is close in name to that – but let that go and think about it. To think of yourself as a new company – well, it’s kinda freeing. I mean on a daily basis I think about how to offer companies a new brand – how to re-launch themselves into the marketplace. But despite the fact that I do this on a daily basis – I rarely apply it to me.

It just got me thinking…what would that re-launch be? How would it be communicated? What ROI would it offer? I’m just saying…I’m good at what I do in the workplace…perhaps I need to apply that thinking into my personal life?