How Bladerunner

Marketing Vox is reporting that Esquire magazine's October issue will have a digital cover - scrolling and movement oh my! I am suspect...yet entirely excited to see this in action. Ford has bought the inside cover - no word yet on what they will be doing with it...but wow, will there be a time when flash ads are featured in magazines? When ads actually have the ability to exist in the physical world, but allow for interaction?